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CULTFlicks is a streaming entertainment SaaS company that has been popular for showing really, really bad streaming very unpopular movies. It has sold subscriptions for a long time but the growth has stalled. The subscription is intended to be free from ads and wants to capture their casual viewers' attention by adding a pay-for-view-time based subscription model that only costs the user in a given month if they have viewed something for that month, otherwise, they are not charged anything for that month. They have recently launched a campaign where they classify users according to the intensity of usage and also view completion time. These classifications are used to nudge users into becoming Premium subscribers or downgrade to pay-for-view-time low-tier subscribers.

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